Joel Mccleoud is a top 1% Bob Proctor consultant from Manchester, UK, whose life is a living testament to the transformative power of mindset, desire, and deliberate subconscious reprogramming.
Joel shares his raw, inspiring journey: growing up in a challenging council estate environment, getting kicked out of school at 13, drifting through street life and low-paying gigs like Uber Eats deliveries on a bike in the rain, all while supporting two young children. Despite early brushes with modeling success, deep self-doubt kept him stuck, until he discovered Bob Proctor’s teachings on YouTube and Napoleon Hill’s Think and Grow Rich.
Through consistent study, repetition, goal cards, and a bold mentorship decision (even when the $10,000 investment felt impossible), Joel made a committed shift. He turned his yearly income of around £15,000 into £18,000 per month in just five and a half months by building an online fitness business, proving the exact goal he wrote and read daily: “I’m so happy and grateful now that I’ve turned my yearly income into a monthly income.”
Joel dives deep into the practical tools that made it happen:
- The “stick person” model for understanding conscious vs. subconscious mind
- Auto-suggestion and daily repetition to rewire limiting beliefs
- The critical difference between A/B-type “safe” goals and C-type “burning desire” goals that fuel unstoppable action
- Why faith, decision-making, and willingness to face 750+ rejections are non-negotiable
- How “nighttime downloads” and inspired ideas emerge when you hold a big vision consistently
Whether you’re manifesting more income, a dream lifestyle, better relationships, or simply breaking free from old programming, Joel’s story shows that anyone can reprogram their self-image and vibration to attract extraordinary results, no formal education or perfect starting point required. If you’ve ever wondered why some people quit after small wins while others skyrocket, or how to stay consistent when old habits pull you back, this episode delivers the mindset blueprint and real-world proof.
Timestamps
- 0:00 Intro
- 01:01 Meet Joel McLeod: A Unique Perspective on Manifestation
- 01:15 Joel’s Early Life and Struggles
- 03:09 The Turning Point: Discovering Bob Proctor
- 05:03 Building a Business and Overcoming Challenges
- 12:42 Achieving Success and Teaching Others
- 13:59 The Power of Goals and Mentorship
- 20:05 Understanding the Mind and Manifestation
- 24:36 The Power of Subconscious Programming
- 24:57 The Impact of Parental Influence
- 25:51 Understanding and Reprogramming the Subconscious Mind
- 27:47 The Role of Autosuggestion
- 30:34 The Importance of Goals and Imagination
- 32:13 Setting Big Goals and the Power of Faith
- 45:13 The Magnetic Business Launchpad
Links
Transcript
Kathy: Welcome back to Zantastic. This is the podcast where we find out what makes you fantastic so you can live a better life. Now, I don’t know if you’ve ever been down the trail of trying to figure out how to manifest your dream life. There are a lot of people who teach about this, and some of the newer voices that are on the scene are adding a new perspective.
My guest, Joel McLeod from Manchester UK brings a very unique perspective to all of this understanding about what you think about and how it creates your reality. I asked him some pointed questions about how he did this and what he teaches. I think you’ll find this conversation very interesting.
The thing that it brought back to me is just how effective this all is. I mean, I’ve manifested numerous things, cars, homes, moves, husbands, all sorts of things, and Joel really shares some unique perspectives. So I hope you find this conversation interesting. I sure did. Thanks for being here.
Joel McLeod, I am so excited to meet you. I’ve been consuming some of your content on YouTube. You’ve got some stuff going on. Thanks for being here.
Joel: I have, thank you so much for having me. It’s my pleasure. I’m so happy to be here.
Kathy: Yeah. Yeah. Tell me your trajectory of how you got into this work ’cause I know the story’s really interesting, but let’s share it with the audience.
Joel: Yeah. So, um, I grew up in, um, a place, um, called Manchester. Most people might know it through, um, the football, the, the soccer team. You say soccer in the us right? Manchester do United, Manchester City. And, um, in America, you would call it, um, the projects. Um, I grew up, um, on a counselor state, which is similar to the projects in, um, in the, in the us and what I’ve learned is we’re products of our environment, right? So people around me, they was, you know, hustling on the streets. They weren’t getting up too much. And I really believe that, you know, to, to earn lots of money and be successful, you had to be really smart. And I was, um, a misunderstood kid to say the least.
So when I was 13, um, I got kicked outta school. So I’ve had no, um, formal, um, high school education since, um, year eight, year nine. And, um, I grew up with that belief. You know, I’m, I’m doomed because if you wanna earn lots of money, you’ve gotta be really smart. And I knew I wasn’t, you know, the sharpest tool in the, the book.
So, um, I fell back into kind of the, the street life, getting up to no good, you know, smoking cannabis, doing nothing, going nowhere with my life really. And then when I was about, um, 20, my mom put, um, a post on Facebook. Would any, is he any photographers that would take pictures of my son? Um, I don’t know what made me go for it, but some lady said that she was studying, um, photography at Manchester University and she’d love to take some images.
So I met her in, um, the town center. I took some images. I applied for agencies and boom, like three months later, I’m, you know, flying around the world Versaci flying me out to Milan. It’s a pretty crazy experience considering I’d only left the country twice when I was 10 and 11. So here I am, little young Joel flying across the world doing all these, um, these photo shoots.
And then when I was about, I’d say about 20, probably a year after that, for some reason I came across, um, a man on YouTube called Bob Proctor. Now up until that point, I wasn’t, you know, I was getting flew out to like, Versace and stuff for like castings, but every time I went, they didn’t book me. So I’d get all these big opportunities, but then I’d go and they didn’t book me.
And looking back now, I mean my, my self-esteem, my belief in myself was like rock bottom, even though, um, you know, people could perceive me as really good looking, good physique and stuff. Like my, my, my belief in myself and my self-image was, was terrible. So looking back, that was, that was mainly the issue.
So, um, I started wanting more, you know. And for some reason I came across Bob Proctor on YouTube, the first, uh, book. I picked up was Rich Dad, Poor Dad. Don’t ask me why. I had never ever seen anyone in my life ever read a book. I don’t know why I picked up a book. I don’t know why I started reading, but I just did.
And then, um, I came across, um, Bob, like I said, and he was, um, he was screaming on YouTube talking about, you know, you can have anything that you want. You’ve gotta control your thinking and the subconscious mind. And at first I thought he was quite loopy, but because I was really losing. I was willing to listen to anything.
And because I seen, well, this, this man’s owed, he’s full of energy, you know, he’s clearly got money. He’s clearly doing well. He clearly knows something that I don’t know. Um, he just really captured, um, my, my conscious attention. So I kept listening to him and he was talking about a book. I’ve actually, um, got it here.
I still read it every day. It’s called Think and Grow Rich by Napoleon Hill. I started reading the book, reading the book, and I was really, really fascinated by the information. And I’d never, like I said, I got kicked outta school at 13. I never knew anything about sales. I never knew how to run a business, nothing like that.
But then I started, you know, trying these little businesses. So, um, I, um, you know, crystals like healing crystals.
Kathy: Yeah.
Joel: Yeah. I started, um, buying, um, healing crystals from a wholesalers and selling them on Etsy. And I’d sit there, I’d package them up and I’d just be listening to Bob over and over again.
’cause he was explaining how repetition is, what changes the subconscious mind, et cetera. And I’m doing quite well. Like some, I’d get up to about 5,000 pound. And for me that was like amazing. And then I think I got too big for my boots and I stopped studying. I stopped listening to Bob and then the business just crumbled, and I was back to square one.
And also, I never really enjoyed modeling, but I think I lived for a number of years with the, the fear of what will people think if I quit this? Because everyone would say to me, that’s an amazing job. You get to travel, you get to go and work with these big brands. But in hindsight, how does anyone know what is right for me?
Only I know what’s right for me. So I used to love the traveling. I used to love meeting people, but when I was in front of that camera, I just felt so bored and just felt like I, it wasn’t my calling. And that’s why I feel like I wasn’t a successful model, because there could be someone out there that maybe isn’t perceived as, as good looking as I am. I mean, whatever that means, right? It’s all perception, right? But if they really believe in themselves and they’re really passionate about modeling, then they’re gonna skyrocket. They’re gonna do absolutely incredible. So I find myself at 20, I’m, yeah, I’m 29 on Friday, so at 26 I was still modeling, still making about 15,000 pound a year.
And I’ve also got two children, you know, Esme is seven now, and Elijah’s M three. Even if you don’t have children to live off 15,000 pound a year is not an easy task, let alone when you’ve got two, two little ones to feed and, you know, keep the heating on and keep a roof over the head. So my, my partner at the time was, um, she was doing the heavy lifting, if I’m honest.
She was, you know, covering, covering the rent and I’d be, I’m not sure if you have Uber Eats in America.
Kathy: Yeah.
Joel: Yeah, I used to be on a pedal bike, like, and it’s not like where you are in Texas. I probably enjoy doing Uber Bar Eats if I was in Texas on a pedal bike. But in Manchester it is raining, I’m soaked, and I was working really, really hard for absolutely pennies, right?
So this bearing in mind, I’m 26 now, so I’ve been listening to Bob. I’ve knew about Think and Grow Rich. I’ve knew about manifestation. I’ve knew about all this information for six years. I’m still earning the same amount of money, so I thought, I’m, I’m missing something. I need some help here. So I went onto um, Bob Proctor’s website, the Proctor Gallagher Institute, and I put in my email and it come up with like a calendar.
And, um, it was like a free call. And this guy called Cam, he called me and um, you could tell he was trained by Bob. ’cause he was just like, what’s your goal? What do you want? And I, I just really wanted money. I thought if I had enough money, it would fix all my problems. And now I understand that money doesn’t fix all your problems at all.
Right? But at the time I thought if I’ve got money, everything will go away. So, um. I said, I want money. He said, well, how much money do you want? You’ve gotta be specific. So I said, well, I’d like to earn 25,000 pound. And he said, what’s the most you’ve ever earned in a year? And I said, about 15,000, maybe 18,000 max.
And um, he said, well, that’s not a good goal. He said, you already know how to make 15,000 pound. He said, why don’t you focus on turning your yearly income into a monthly income? Um, I didn’t believe I could do that. I thought he was nuts, but I’d been listening to Bob for years and something in me thought it was possible, right?
So he told me about this mentorship. I believe it was about $10,000. And I’m like, well, I’d love to do it, but I’m making 15,000 pound a year. How do you expect me to pay $10,000 for a mentorship? And then he coached me on, um, on decision making. And I’d always been a poor decision maker. I never knew how to make decisions.
My parents never let me make my own decisions. So, um, he told me, you don’t need the money. You’ve not made the decision to do it. And I was like, yeah, I do. I need the money in my account to be able to send you, you know, to join the program. He said, no, you don’t. He said, when you make a committed decision, you find the people, you find the resources.
And you find the money every single time. Um, and I was, I was in a place where, I mean, it weren’t life or death, but you know, I’ve gotta provide for my children. You know, I didn’t really feel like a, a man. I wanted to provide for the woman that I was with at the time. So I made the committee decision and, um, I ended up finding a bit of money to go for a payment plan.
I mean, I didn’t have a clue I was gonna make the next payment the month after, but I thought, hell with it, you know, I’ll go for it. That’s the first thing they got me to do on, um, the Bob Proctor yearlong coaching. They got me to get a goal card and write down my goal. And on the card I had, I’m so happy and grateful now that I’ve turned my yearly income into a monthly income, and they told me, you know, keep reading it every single day, carry it with you.
At first you’re gonna think it’s silly, and then you’re gonna keep reading it, and then you’re gonna start to believe it. And then when you start to believe it, you’re gonna start to act on it, and then you’re gonna see it in your results. I was willing to do anything that he told me to do ’cause clearly my way wasn’t working.
So what this little thing got me to do is I started thinking about money and then I was in bed one night and I had this voice come into my head, go and build an online fitness company that operates all around the world. I was in great shape myself, but I never knew anything about getting anyone else into shape or, you know, calories or nutrition.
Um, but they taught me you don’t need to know how, you just need to know that you will, you’re not gonna know how. Right. The exciting part is, is finding out how. So, um, my little sister, Bobby Lee, she’s got a boyfriend, um, that she’s still with, called Damien. And um, he was not in the best shape, but he wanted to be in shape.
So I said, okay, look, I’ll help you get in shape. I’ll do it completely free. What I want you to do is donate a hundred pound to a charity of your choice ’cause that way I knew he’d take it serious. He’s invested. Yeah. And then all I want from you is the before and after picture. And I’ve done that for about two months and he started seeing results.
So now I had something to post on social media. You know, if you want to get in shape, then book a call with me. And then when I was first on calls, I mean talk about selling. I didn’t have a clue what I was doing. I was just getting rejected, rejected, rejected. But I was always having this, that financial goal in my mind.
And long story short, five and a half months into that mentorship, I went from 15,000 pound a year to 18,000 pound a month through getting people into shape. Wow. So what I wrote on here actually came true, and then I took my kids to Dubai. I mean, when I was a kid, if you would’ve asked my mom what Dubai was, she probably would’ve thought it was a dessert or a milkshake.
Right? She didn’t know. So I took my kids to Dubai. We were flying Emirates. I take them to, um, you know, beautiful restaurants. We’re staying in this, you know, beautiful apartment. And that’s when it really hit me like, wow. ’cause I think over them six months, I didn’t really have time to sit down and really take in what had happened.
Like, money just kept coming to me, coming to me, coming to me. I sat down in Dubai and I was thinking, wow, like, this is crazy. And I knew it weren’t a coincidence because I’d been studying myself every single day. I’d been, you know, growing in, in my awareness and also raising my vibration and acting like the, the, the person that I wanted to become.
So remember when I said before, when I was sat in bed and I got that voice, come to me, go and build an online fitness company. I was in bed, it was two in the morning in Dubai, and I had that same voice come to me and the voice said. Don’t just learn this, go and teach it. Go and work with Bob. Now, at the time I didn’t know that you could even go and work with Bob.
I didn’t even know that they had a consultant division. I didn’t know any of that. So I ran KA again, he’s in um, Canada, so it was a bit earlier for him and I said, how do I teach this? He’s like, well, you can become, you know, a consultant. You’ve gotta go through your, you know, you’ve gotta get certified.
You’ve gotta, you know, learn the modules, learn how to teach it. And I said, right, I’m in. And then, then he told me the price. I, I didn’t have that money. Um, but I knew from the decisions that I’d made in the past that I didn’t need the money. I just needed to make the decision. And that was, I believe, in March, April of last year.
And fast forward. Sorry, we’re in 2026, so that would’ve been 2024, so coming up to 20 months. And, um, there’s probably, uh, close to five, maybe 5,000 Bob Proctor consultants worldwide. And I’ve managed to, um, get up into the top 1%. I believe there’s only about 30 or 40 of us up there. So it’s been a, it’s been a crazy transformation for me.
Kathy: Wow. What a story. That is really amazing. It’s really amazing. Now, I, you know, I’ve worked with manifestation types of things. My husband worked with people who were in The Secret, so like that’s my, was my introduction to to Bob and he just distilled it down so clearly. But I’ve seen tons of people who start on this manifestation journey of creating the life of their dreams and what they want and they, they give up, they get to a point where maybe they manifest some parking spaces or a little bit of money starts coming in and they think, you know, it worked.
Why isn’t all this other stuff happening? Like, can you talk to me a little bit about how you were able to stay consistent with it when, you mentioned you stopped listening, you stopped learning, and then, you know, you kind of lost it a little bit. Like how do, how does that discipline play into it?
Joel: Yeah, I think the, I think the big game changer for me was, um, the mentorship and the accountability. Being around like-minded people, because before that, when I was, you know, watching Bob on YouTube, you know, I’m surrounded by people. If you start talking about the subconscious mind, they’re gonna start thinking that you’re nuts, right?
So when I got the mentorship, I’m around people that was on the same journey as me as well. I know the reason I, I achieved my goal is because I wanted it so much. Yeah. And that’s the first, that’s the first step to accomplishing anything is, um, desire. You’ve gotta know what you want.
And you are able to do it. You know, if we go to, if we go to science or we go to theology, they’re the only two sources of reference that we can go to to find out anything about ourselves, right? They both tell us that they don’t know what we are capable of doing. All they know is that we have infinite potential.
So those things that we see in our mind, the way that we want to live, and we can see in our imagination, we’re able to do it. We might not know how to do it, but we’re able to do it. I love what Steve Jobs said. He said, you can never connect the dots looking forward. You know, so when I first wrote down, when I started that mentorship, I’m so happy and grateful now that I turned my yearly income into a monthly income.
If I would’ve tried looking forward to see how it would happen, I would’ve never seen it. Steve Jobs said you can’t connect the dots looking forward. You can only connect the dots looking backwards. So you’ve just gotta have faith that the dots are gonna connect going forward. So it was only once that I achieved it that I looked back and I could tell a person how I’d done it.
Right? Yeah. So these two questions we’ve gotta ask ourselves. Number one is, am I able to do this? You’ve got infinite potential, you are able to do it. Number two is, are you willing? That’s a different one. Right. Are you willing to do whatever it takes to cause that image in your mind to manifest into physical form?
So, for me to become top 1% of Bob Proctor’s consultants, I probably enrolled about 50 people in the past 20 months, onto Thinking Into Results, which is a Bob’s program, which I facilitate, but I’ve took 800 sales calls, so that means 750 times. I was told no. Mm-hmm. But I was, I was actually willing to do that.
You know, they say Thomas Edison failed 10,000 times trying to create the incandescent light. Edmund Hillary who climbed to the top of Mount Everest, he went in 1951 and he failed. He went in 1952 and he failed, and then he went back in 1953 and he achieved it. So you’ve gotta ask yourself, are you willing to do whatever it takes?
You know, some people might say they’re willing, but then when it comes to doing the work, they’re not willing to really go after it. And I think this is why you’ve gotta be going after something that you really want, and we call this a C type goal. So you have A type goals, which is something that you know how to achieve.
You have a B type goal, which is what you think you can achieve, and then you’ve got a C type goal, which is what you really want.
Kathy: Mm-hmm.
Joel: Right. So I think when you find out what you really want, I don’t think you can quit. I think the people that quit, they’ve got B type goals. They’re going after something that they think they, they can achieve.
I’ve just had a conversation with a man on Instagram before this, before this. And he’s making 4,000 a month and he said, you know, his goal is to make 5,000 a month. And I just said, that’s such a, like silly goal. The whole purpose of a goal is to grow. It’s not to get the house, to get the car.
The whole purpose of a goal is to grow as a human being. So if we’re going after something that we already know how to do, we’re not gonna grow. And if we’re going after something that we think we gonna do, there’s no inspiration in that. So what happens is people get going, they’re not inspired, and then they quit.
But when you’re going after what you really want, I can never quit. It’s what I really want. It’s what my heart desires. And remember, desire is the unexpressed possibility within seeking expression without. So anything that I desire, anything that the viewer desires, it’s God wanting it through you.
There’s a great story in, um, The Science of Getting Rich by Wallace D Wattles. That was actually the book that Rhonda Byrne was inspired to write seed on. Yeah. And he’s got a story in it about the boy that, he was trying to play the piano and he got upset and he went over to him and said, what’s up with you?
And he said, I can feel the music in me, but my hands won’t do it. And that’s like God wanting to play the piano through him. God is for expansion and fuller expression, right. So I think with everyone, and I speak to my girlfriend about this, I think everyone has something, jabbing them in the heart of what they want.
Then I think the toxic beliefs, the fear of what other people will think if they step out and do it, just stops them from doing it.
Kathy: I’m really interested, I wanna ask you about some things that you said about you, you just set this really big goal and you don’t understand, you know, how it’s gonna happen, the path there.
It’s, it’s just, and it seems almost unreal, but you had these inspirational moments of like, waking up at night and like just having like a download type of thing. Talk to me a little bit about what you think is going on with that.
Joel: That’s a great question. Well, I’m, I’m, I’m, I’m filling my mind with my goal, right?
So one of the, one of the, well, probably the most powerful concept I’ve come across is, um, is is the stick person, right? Yeah. So this is what Bob Proctor introduced me to, and he was like, well, have a look at this, and like, this is you, right? And at first I thought like, this is like crazy, right? But this has really helped me.
Um, understand me and then if I understand me, I understand you, right? ’cause we’re both the same. I mean, my skin might be brown, your skin might be white, but that’s not really you. The highest side of you, I’m never gonna see, right? So he explained this like, okay, well the top circles your mind and this here’s your body.
And the top half of the big circle is your conscious mind. This part is your subconscious mind and this is your body, right? So our conscious mind thinks, our subconscious mind feels, and our body is just the action taker. It just does whatever we are emotionally involved with. So this is why all the leaders, whether it’s Buddha, whether it’s, I don’t know, Jesus, you know, prophet Mohammed, all these wise men, Marcus Aurelius, Seneca, they disagreed on pretty much everything in life apart from one thing.
And that’s that we become what we think about. And the reason is, is that our thoughts trigger feelings. Feelings trigger actions, and those actions produce results. So what I was doing and what the goal card is really good for is you are keeping your goal in your conscious mind. You are constantly thinking about it.
Now, it’s the thoughts that we think, our dominant thoughts that get impressed upon the subconscious mind. The subconscious mind is our emotional mind. It’s our feeling mind. Feeling is just another word for vibration. So if you keep impressing this beautiful image of whatever you want, it’s gonna be impressed onto your subconscious mind.
It alters your vibration. Vibration is just a natural law of the universe and your vibration dictates your actions, but it also sets up an attractive force as well. So this is where you start, not just, you don’t just sit in bed and think about the money, and you just open your eyes and the money’s there, but you start attracting ideas like I was, you know, I go and work with Bob, I’ll build this online fitness company.
So that’s why these people have literally said that we are a sum total of our thoughts. And the beautiful thing about it’s that no one can cause us to think about something that we do not want to think. I think the problem with society is that most people don’t think. Now people might think, oh, that’s stupid, but just have a look around.
Look how people are acting. They’re not thinking. Mental activity does not constitute thinking. So we have these five senses and when we are watching the news, when we’re, you know, listening to the gossiping neighbors or listening to these negative people, because we are not thinking, those ideas go straight into our subconscious mind and then we start to believe it.
Mm-hmm. I’ve been having this conversation with my daughter. Um, someone told her that, you know, if you go outside with, um, with your hair wet and the weather’s cold, you catch a cold. I was like, that’s that’s not true. That’s not true. But if you tell a child that, a child doesn’t have a conscious mind, their subconscious white mind’s wide open, they start to believe it.
That’s why my son Elijah, genuinely thought on the 25th of December that Santa Claus came down the chimney. He was convinced of it because he’s been told that, so he genuinely believes it. Kids are not lying when they say Santa Claus is real. They actually believe it. So if we start telling children, you know, money’s hard to earn.
You’ve gotta be smart to earn lots of money. They grow up and believe that. Yeah. So we need to start telling children you can be anything you want. I think the issue is as children, when we dream, I’m sure every man wanted to be, you know, a football player or, you know, um, a soccer player. And every girl probably wanted to be a ballerina or astronaut.
And when we speak about that, when we are younger, the people, the adults in our life that we look up to, like the God tell us, you know, be realistic. Go after something that’s achievable. But if we look at anyone that’s achieved anything, it was never realistic. The Wright brothers who created the first airplane wasn’t.
So, I think it’s gotta start in the infant age because children are, are way more programmable than a full grown adult. So my son, Elijah, if I took him to China now and lived there for six months, he would speak Chinese like that. It would take, it would be so difficult to me because my thinking is already set.
Kathy: Yeah.
Joel: His subconscious mind is wide open. If I tell him, son, you are amazing. You can do anything when you are older, you can do anything. You are powerful. You are strong. He starts to believe it, but 97% of the population, unfortunately, don’t do that with the children. You know, it is, I’m gonna call the police man.
You know, these studies done on these, um, the, the, these parents that tell the children, you know, you are gonna be in prison when you’re older. You are that naughty. You are gonna go to jail. These children grow up and go to jail. Imagine your parent just planting that over and over again in your subconscious mind.
So I always say the people that created this done an amazing job at programming it. Right. The people that created the program for it done an amazing job. The people that created the program for us had no clue what they was doing. Absolutely no clue what they was doing. So, um, I know I went off on a bit of a tangent there, but I’m sure there’s a lot of, a lot of golden nuggets in there for the audience.
Kathy: Yeah, definitely. Our parents give us beliefs. They give us these programs that then just run. And then we start thinking these thoughts and we think they’re our thoughts. We own them or we, uh, I think a lot of times the people over identify with their thoughts and emotions and they think that’s them.
Like what I think is me and what I feel is. Our language. I’m angry. No, you’re not. You feel anger, but you are not anger. You know? And these emotions and thoughts a lot of times come in as sort of like these transient things from old programming completely without any conscious thought and selection of like, this is what I want, this is what I want to believe.
This is what is possible. But you didn’t have that when you were growing up. You got a lot of really negative programming just from your environment. Yeah. How much effort was it to go from a place of disempowerment to a place where you’re now doing really amazing things? Like did that take like a huge shift?
Did it take a lot of time or was there, is there a trick to making that shift?
Joel: I mean, there’s no trick. The, the, the, your subconscious mind is gonna be changed the way it was formed, which is through repetition. You know, see, I’m, I’m not Joel, you know, I’m probably gonna go by that name the rest of my life, but I’m not Joel.
That was just an idea that my parents planted in my subconscious mind when I hadn’t. The subconscious mind can’t reject it, will accept anything. That’s why we can say to kids, you know, Santa is real. He flies through the air on, on a reindeer, right? They, they believe it. So. If I would’ve just heard Joel once in the first three years that I was on this earth, I wouldn’t respond to it.
Yeah. It was said over and over and over and over again. So for me, I mean, I still work on myself every single day. It’s took a lot of repetition for me to believe in myself, to me to, for me to have, um, have confidence. And I think anyone can do anything if they’re willing to get a pen and write down exactly how they want live.
Kathy: Yeah.
Joel: Write down exactly how you want to live and just, uh, make a recording. I make all my clients, um, make a self-image recording because when we think about it, we’re actors, right? Um, one of my favorite actors is, um, Leonardo DiCaprio and Denzel Washington. Well, when Leonardo DiCaprio got the role for, let’s say, Wolf of Wall Street, it wasn’t the finished project that we see today.
It was just a big, thick book with words on it. So he read the script. He read it again. He memorized it, he internalized it, and he became it. So when Leonardo’s acting as Jordan Belfort, he’s, he’s actually being Jordan Belfort. He’s, he’s, he’s convinced his subconscious mind that he’s this person. That’s why some actors find it hard to come out of the role because they, they believe it, right?
So we can do the same thing. We can write down in present tense. I am so happy and grateful now that I am living this way. I have an amazing partner who treats me this way. We have these type of conversations. I dress this way, you know, people treat me this way. I’ve attracted this into my life. I drive this type of car, I take these holidays, I attract this type of person.
And if we listen to that over and over and over again, then our subconscious mind starts to belief that it’s true. Napoleon Hill calls it autosuggestion, and I am constantly, every single day, um, doing a lot of autosuggestions to keep my mind positive.
Kathy: It’s almost like you’re hypnotizing yourself into believing the reality you want.
Joel: A hundred percent. Yeah.
Kathy: Yeah. Interesting. Yeah. Well, we work out well. Most people who are concerned about their health, they exercise their bodies. They put in their reps with their bodies, but they might not necessarily put in their reps with, with their mind. It’s, it’s very similar, isn’t it?
Joel: A hundred percent.
Well, we think about it, right? If I went to the gym and I just done one bicep curl, it’s very unlikely that I’m gonna get big biceps, right? So we reprogram the body. That’s what we’re doing when we go gym, we’re reprogramming the, the whole body. We do it the same way as the mind, which is free repetition.
So when I go to the gym, I’m doing the same movement over and over again to build my muscle. So I always call, I study every single day. I study, I’m currently studying The Science of Getting Rich, Think and Grow Rich. I’m studying something every single day because it’s the same way that we look after our physique.
I am reprogramming my mind and I call it my brain food. You know, we all need inspiration and I found that we are the average of the people that we spend time with and the books that we read. So we, we’ve got to exercise our imagination. We’ve gotta use our higher faculties. Every animal in the world has five senses.
They can see, they can hear, they can smell, they can taste it, they can touch, you know, my mom’s got a cat at home that can do that. But what makes us God’s highest form of creation is that we have six higher faculties. We have perception, will, memory, reason, imagination, and intuition. And we can use these higher faculties to create our own environment. One of them is the will and the will is the ability to hold one idea on the screen of your mind to the exclusion of everything else.
Kathy: Mm-hmm.
Joel: That’s where you’ve gotta become focused. You’ve gotta be able to. Look, we’ve all got challenges coming at us, all this information coming at us all, all day.
But can you be disciplined enough to keep your goal in your mind? I think the issue with most people is they don’t know what they want. So we’ve got this power that is constantly flowing into our consciousness and out of it, we can think. Now, if a person doesn’t have a goal, targets are good for the soul, yours and mine.
We need a target, right? So if we don’t have a goal, if we don’t have a place in our mind, something to think about, that’s where we just get caught up in daily trivia. And I call it, we’ve just become drifters. I mean, if I didn’t have this, this little piece of card with my goal on it, i’d be lost. I wouldn’t know what to do with my day.
I’d just be drifting throughout life. Just getting dragged here, dragged there. But ’cause I’m thinking about my goal, everything that I do, every action that I take, every thought that I think is intentional and is directing me towards that purpose.
Kathy: People have a really hard time thinking big, thinking
yeah. Infinite thinking about the highest potential. And so what you aim at is what you get. Right? And I, I, I went through this exercise with a group of, of coaches that were setting their goals for 2026, and I was just like what I’m, I wanted to ask you, what advice do you have for people who are setting their goals at the beginning of 2026 and they’re, they’re making very logical, safe,
Joel: yeah.
Kathy: Plans. Yeah. ’cause that’s not big enough, is it?
Joel: No, not at all. Well, if you know how to reach a goal, it’s the wrong goal. If you know how to reach the goal, it’s the wrong goal because the goal isn’t to get the thing, like I said before, the goal is to grow. So lesson one of Thinking into Results is, is based on a lot of Earl Nightingale’s work and we, well, I get, I get my clients to sit down and they write out a shopping list.
And in this exercise they’re not thinking about how. Take the how out of your mind. If you had a magic wand, if you had all the tools and resources that you needed to accomplish or have anything, what would that be? And they let their mind wander, because it’s called fantasy. Now the problem is when with kids, we get told not to fantasize, to be realistic.
Like I, like I mentioned before, right? So we want to take our mind to a place where it’s like, okay, if I could do anything, what would I really love to do? And then we go with that. Now you are not gonna know how to do it. If you know how to do it. Like you’ve got the wrong goal. Like a client of mine has to send me their goal card before they can move on to lesson two of Thinking into Results.
And if I see that it’s a B type goal. Like, there’s no growth in that, right? You are. If when I set a goal, I’m looking at my goal right now, I have no clue how to do it. And it excites me and it scares me. At the same time, if I set a goal and it doesn’t kind of scare me, then I know I’m on the wrong track.
Right? And something about, um, Napoleon Hill says it in the beginning of Think and Grow Rich, or I think the, the publisher does. It’s, it is very good. So he is talking about Edward C Barns and he says then he wanted to go into business with associate with, with Thomas Edison, and he goes, in the end, who was Edison to prevent the fulfillment of such a strong intention, Barnes had not only the desire. The faith that he would get what he wanted. So if a person’s setting, if a person’s setting low goals to themself, they just don’t have faith, they don’t believe that this big goal is attainable, right? So the missing key is faith.
So it says here, before he even entered Edison’s office, he had at length pictured himself working with and being of essential service to him, and he knew it would happen. Yet Napoleon Hill realized that most people do not naturally have such faith. They’re at disadvantage as the result, which is the people that we’re talking about right now.
It says here, and here comes auto suggestion. It’s the process by which we affirm to ourselves via a daily spoken mantra, charged with emotion the person we wish to become. Over time, these affirmations will settle into the subconscious mind with the weight of fact. May thoughts become convictions. Faith is a feeling of relaxed inevitability that something will come to pass.
Yet through auto suggestion, which is a process validated by today’s cognitive behavioral therapy, we can engineer this powerful state at will. So I always say to people, look, you are not gonna write an affirmation every morning and say. I am from, I am from Texas, and I have blonde hair. You already believe that.
So when we create an affirmation, we are creating it because we don’t believe it. But when we understand how the subconscious mind works, if we tell it a lie over and over again, we start to believe that it’s true. And I’ve been on the the wrong end of this as well. You know, during the first lockdown, um, here in, here in the UK, the first COVID.
Um, like I said before, I used to smoke a lot of cannabis, you know, even up until seven years ago. And, um, I got sectioned, I’m not sure what you would call it in America, but I had a cannabis induced psychosis and I had to spend 21 days in a mental institution. But I was obsessing over these negative thoughts, so I’d have a thought come into my mind like, what if my daughter’s not mine?
You know, if you, we all have crazy thoughts, but it’s the ones that you catch, you grab and you start obsessing over. I told myself I was obsessing over that thought so much that I convinced myself, my daughter weren’t mine. If you was to see an image of my daughter. You’d be like, oh my God, she’s your twin.
But it doesn’t matter because I believe that she wasn’t at that time. And also I was going for a psychosis. So I know about it in a negative way, and I also know about it in a positive way as well. So if we wake up in the morning and we say out loud, something wonderful is gonna happen today. I can feel it.
Something amazing is gonna happen today. I’m gonna attract so many good things today. I’m gonna, uh, I’m expecting greatness today. It’s actually that affirmation that changes our vibration, that actually attracts something amazing to happen to us. It’s very powerful auto suggestion. Very powerful. Yeah.
Kathy: Yeah. So if I chose, I am a billionaire, which I’m not, it just feels like this. It, it does, it feels incongruent with my life experience. Mm-hmm. But if I keep saying that over and over again, the world will start to reorganize itself and intuitions will start to drop in and I will be on my way if I keep repeating it.
Joel: A hundred percent, but then you a hundred percent. But then you’ve gotta start acting like that person as well.
Kathy: Yeah.
Joel: Right. Yeah. But you’ll notice that if you, I mean, I, to be honest, I don’t even, I, most people don’t want to be billionaires. You know? I am. I don’t want to be a billionaire. When I was growing up, I’d be like, oh, I’d love to be a billionaire.
Right. But anyone can be a billionaire. Absolutely anyone, because we just go back to this again, if you are dominant fault. I am a billionaire. Your subconscious mind is gonna pick up on it. It doesn’t just set up a, a magnetic attraction. It also changes your actions as well. Now, there is a gestation period, so you might not be a billionaire in your outside. But we know for absolute fact because it is a law in the universe that whatever is impressed, it has to be expressed.
Kathy: Mm-hmm.
Joel: If we’re impressing good thoughts, it has to be expressed. You see it in a person’s charisma, in their smile, in their energy, right? If someone’s impressing negative thoughts, it’s expressed as well, but mainly it’s suppressed and that suppression turns into depression. But if your dominant thought is a billion, it has to come to fruition.
Absolutely. But you’ve gotta keep it here. Yeah,
Kathy: Yeah.
Joel: Gotta keep it here. You know, set an alarm for every hour that you’re awake and when that alarm goes off, I’m so happy and grateful now that I have a billion pound in my possession. And then you are gonna start attracting thoughts. Now with a billion, you might, you might not accomplish that for another 20, 30 years.
You know. We have to think about the lower gestation as well. Some people think they can just say, you know, I’m so happy and grateful that I’ve got a hundred million in the account, but there’s a lot of action reaction, you know, for you to get a hundred million in a 12 month period. There has to be action, and also there has to be an equal and opposite reaction to that as well.
So there is gonna be a gestation period. Just like when a woman gets pregnant, we know that it takes 280 days for that spiritual seed, which is the baby, to manifest with your goal, which is the same thing. It’s a spiritual seed. We don’t know how long. It takes to manifest. A billion is clearly gonna take longer than, you know, a hundred thousand, 200,000.
But if you are, if you are constantly thinking about a billion pound, this isn’t just my opinion, we literally become what we think about. You would have to manifest a billion. Most people aren’t thinking about a billion. Of what we spoke about before, they don’t believe it’s possible for them.
Kathy: Right, right, right.
Well, uh, somebody I recently interviewed, um, Randy Gage, he was talking about how he thinks that. It for, for people who take really bold action in the age of AI that
Joel: mm-hmm.
Kathy: Having a billion dollars, becoming a billionaire is easier now than it’s ever been if you’re willing to take really bold, audacious action.
So I’ve been like kind of meditating on that. Like, what does that, what does that actually mean? So many people just wanna like, play it safe and do what’s logical and do what you know is okay with friends and family and the judgements that they imagine. But I’ve been meditating on this, like, what does, what does that bold, audacious action look like?
What do you think about that?
Joel: Well, it depends. It depends if you was gonna get into the AI industry or you was gonna do something else. I think a lot of people pay too much attention to the strategy side of things though. Yeah. I just know that if I was, my goal’s, not a billion, I probably never want to earn a bi, earn a billion personally, but with my, if, if my goal was a billion.
I don’t know all these different industries, but I do know how to hold an image on the screen of my mind until my subconscious mind accepts it, and then I attract everything that’s needed. So whether it’s a pound or if it’s a billion, if you are holding that billion pound in your conscious mind, you are gonna attract the ideas, the people, like you become magnetic to your dominant fault.
There’s a self-confidence formula in um, in Think and Grow Rich, and he talks about, um, second, I know that any desire that I hold in my mind will eventually be expressed through some physical way of attaining it. And he says, I know through the principle of auto suggestion, any desire that I persistently hold in my mind will eventually seek expression through some physical means of attaining it. So universal intelligence, the universe acts first on the dominating desires that have been mixed with feeling. And it’s funny what you said before about people aren’t looking to take the risks. Earl Nightingale has a great quote. He says, most people tip toe through life trying to make it safely to death.
Kathy: That’s sad. That’s truly sad. But it’s so true. I know so many people, myself included sometimes, but I’m trying to change that, but yeah. Wow. That is very powerful quote, tiptoe to death. That’s depressing. Okay. Everybody is watching. You’re not allowed to do that. If you know me, if you know Joel, you can’t.
Joel: Yeah. Look, li Li, life should be exciting. Yes, I’m, I’m, I’m, I’m willing to bet the house on, on my next move in my business. Like if I lose it all, I mean, I’m, I’m gonna get it back. It’s, yeah, it’s not what’s going on outside, it’s what’s going on inside, right? Yeah. So we can look at someone who earns a hundred thousand dollars every single month.
If they lost their business, if they lost their house, they didn’t lose the prosperity consciousness that they’ve got. So that’s why you can see, you know, a business woman, she loses everything and in a few months she’s got a completely new business in a completely new industry. And then she’s back to where she was.
And you get the opposite with a person who’s got a lack and limitation mindset, a poverty consciousness, they can win a million pound on the lottery and 12 months later they don’t have it. You know, it’s really true. If you was to equal out all the money in the world between 8.3 billion people, which I believe is the current population, within a few years, everyone would’ve the same amount back again.
Because your money, you, you, your subconscious mind’s in control of your money ’cause your subconscious mind controls your vibration. And your vibration controls what you can attract.
Kathy: For sure. Really, really good insights. Tell me a little bit about Yeah. It’s so powerful and it’s so true because it, you see it all the time, you know, you see the evidence of it that mm-hmm.
People’s external accoutrements of their life reflect back who they are on the inside. And so it’s, you know. You have to take care of your, your mind, your emotions, which are come from what your mind is giving attention to. So it’s so critical and yeah. Very, very good. I wanna ask you about the Magnetic Business Launchpad.
I know you, this might not go out while you’re doing it. Give the audience a little idea of what, because I know you’re giving back like a week of this kind of knowledge to a lot of people. Tell us a little bit about it.
Joel: Yeah. Well, I’m gonna be doing one every, every six weeks of 2026. So if this isn’t out in time, they’ll definitely be able to catch the one in February.
Um, but essentially, you know, I’m, um, there, there’s a big difference between knowledge and experience. Like if someone reads, Think and Grow Rich. Um, they have knowledge on it, they can tell you about it, right? But it’s different when you’ve experienced it and you’ve seen physical results. So I, I’m, I’m very big on working in harmony with the laws of the universe.
So what I like to do is, um, I do a free five day workshop. Um, this one, um, specifically day one’s gonna be about goals. Day two, we’re gonna get into the conscious and the subconscious and why we are not doing in our business what we already know we should be doing, ’cause of the program and the paradigm.
We’ll dive into self image. Also a bit of strategy and also decision making as well as the stick person. But essentially, when you start to work in harmony with these laws, you can have the same strategy in your business. But now it just works because we’ve changed the vibration. We’ve changed what’s going on inside.
In fact, when I first became a consultant for Bob Proctor’s company, I used to work way harder than I do now. I probably take half the action that I used to. It’s a lot more effective because I’m coming from the goal instead of to the goal. So it’s, it is, it is just about getting you in harmonious vibration with the life that you want.
So when you’ve got a goal, when you’ve got this idea of the way that you want to live that is out there, it’s just on a different frequency. So my workshop is designed to help you implement what I’m teaching, to put you on the same frequency, and then it’s like gold dust, right? You just, you just, you just attract it.
You just take the right actions at the right time, you meet the right people, and then, um, the universe starts working in your favor. Um, and also the law of receiving, you know, so on like day four or five, I will give people an opportunity. To book a one-to-one call with me and learn more about my mentorship.
But I work with the law of receiving. You know, I know if I show up and I just give, I have to receive. It might not be from that specific person, um, but it has to come back to me. Um, so I like to do these workshops for free. And the most important thing about the workshops is the homework. Because we could listen to me all day.
Like I listened to Bob for six years on YouTube and I didn’t do anything the man told me to do. So I have, um, you know, my team, they have a success advisor that’s walking ’em through the workshop, making sure they’re implementing and, um, getting amazing results. So this one starts this evening, um, two hours from now.
And, um, yeah, I’m super, super looking forward to it. I also post quite a lot on YouTube as well.
Kathy: Yeah, your YouTube channel is excellent and we will make sure that that’s linked into the show notes and on on YouTube in the description box and everything so that everybody can quickly and easily find you and subscribe.
’cause you do, you do a lot of shorts too, where it’s just like little vignettes of just reminding people this is how your life works and I found your content extremely valuable. So thank you. Thanks for putting it out there and thanks for joining me today. This was really excellent. Yeah, and thanks for humoring all of my, uh, little bit out there questions.
Joel: Yeah. No, I like them. They got me thinking. They got me thinking. I like them.
Kathy: Good, good. Well, we’re trying to keep things unique here and a little bit different, so I am so glad that you were able to join us. Everybody go find Joel. All of the links are in the show notes. All of the links are down below. , Go find him anywhere you follow people and uh, we will see you next time on Zantastic.
Joel: Take care guys.
